The ongoing challenge in the mobile market is to enable rapid cross platform development of mobile applications; taking advantage of specific handset functionality.

Alongside this development challenge is the need to produce easy to maintain applications with comprehensive reporting that operate within an evolving mobile environment.

mxData recognised this challenge and the potential to enable far more valuable content to reach consumers by developing the MXI platform:

• MXI is designed to facilitate rapid cross platform development of services for mobile devices
• MXI produces an enhanced consumer experience by utilizing the existing phone specific features, without the expense to the developer of targeting individual devices
• MXI’s built in reporting allows a better understand of consumer behaviour
• MXI is constantly updated with new handset features maintaining strong user interface without development
• MXI supports a range of commercial models to secure income from the applications it underpins; as well as integration with mxData’s moverts advertising platform it can manage subscription or single billing
• MXI allows our developers to focus on creating compelling mobile services for a generation on the move

MXI allows companies to focus on creating compelling mobile applications for a generation on the move.

To find out more about the MXI platform, contact mxData here.