For brands with existing applications offering access to local information via web, mobile or satnav, the LDP provides the ability to upgrade these through a simple API offering access to rich and dynamic content.
Such content can be sourced from:
- mxData’s growing network of content partners e.g. Thomson Directories, Local Data Company, Active Hotels etc.
- a brand’s existing content partners (or own content)
- user generated content such as ratings and reviews.
The LDPTM offers a unique content aggregation architecture that enables the rapid aggregation of any content relevant to local search. This is not limited to traditional content such as business listings, descriptions, photographs, maps and walking/driving routes, but also handles more challenging dynamic content such as what’s on, short lived traffic incidents and even blogs.
Whereas traditional mechanisms of aggregating local content from multiple sources can be labour intensive and require significant software engineering effort, the LDP™ enables automatic and dynamic content aggregation, whatever the format of the content provided.
Whether you are a website owner looking to enrich your local search experience, a personal navigation provider looking to add a comprehensive mobile local search capability to your existing products, or a mobile application provider looking to add a rich mobile local search capability, the LDP™ is designed to perfectly meet your needs.
Contact mxData to find out more about the Local Discovery Platform.